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Green Isle Foods

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About the Company

One of Ireland’s leading food companies, Green Isle Foods has been part of Irish households for generations. Home to two of Ireland’s iconic brands Donegal Catch and Green Isle, we are passionate about providing inspiring food for modern lives. While Donegal Catch is the No 1 frozen fish brand in Ireland and Green Isle is No 1 in frozen vegetables, the company also supplies a range of fish for the domestic and export markets. In 2022, the company launched Ottimo, a quality fresh frozen pasta range, made in Ireland.

Green Isle Foods is an Irish-owned company and employs 120 people across two sites. Headquartered in Naas, Co Kildare, our primary fish processing facility is located in Gurteen, Co Sligo and has been in continuous operation since 1984. Green Isle Foods is Ireland’s leading white fish processor and largest purchaser of white fish from the Irish catching sector.

Green Isle has been championing good, convenient, easy-to-make food in Ireland for over 60 years and has become Ireland’s trusted ally for good food.

Greek inspired Green Isle Corn on the Cob
Who We Are
Green Isle has been putting good, nutritious food on Irish dinner tables since 1959. We have a long history of making healthy eating accessible and sustainable for consumers in Ireland. From classic side dishes of garden peas to flavoursome stir-fry mixes and crispy roast potatoes, we make good food decisions easy.

Green Isle is part of Green Isle Foods, an Irish owned company, that employs over 110 people across two sites in Naas, Co. Kildare and Gurteen, Co Sligo

Our Mission
We’re Ireland’s good food company.

It’s our mission to make goodness accessible to everyone in Ireland.

 

Green Isle helps making good food decisions easy.

From sustainable packaging to tackling food waste, and ensuring products are as nutritious as possible, Green Isle want to create an Ireland where everyone can eat better and live greener.

Our History

On the 29th of May in 1959, the Green Isle name and logo was first trademarked.

 

 

1968
1974 Green Isle Trademark

In 1974, the Green Isle trademark was updated.

1977 Green Isle Bannow Road

Bannow Road, Cabra, Co. Dublin

In 1977, Green Isle shared offices in Bannow Road, Cabra, Co. Dublin. The product range was Green Isle vegetables in 2lb packs, 2 and 4 pack burgers and 10 pack cod fish fingers.

1977
Jim Says it Green Isle 1980

Frozen Chips And Potato Range Launched

Green Isle launch new frozen chip and potato range

1980
Green Isle logo Change 1981

Logo Change

In 1981, Green Isle’s logo changes.

1981
Jim Says Bus Advert

Green Isle ‘Jim Says’ Advertisement

A 1981, Green Isle advertisement on a Dublin bus as part of the ‘Jim Says’ campaign, claiming frozen Green Isle products are the “Next best thing to growing your own”.

 

The Goodness Frozen In

Green Isle launches a new TV advert, The Goodness Frozen In, in 1999

1999
Packaging Change Green Isle 2010
Packaging Redesign

Green Isle gives packaging a new, fresh look

2010

Cauliflower Rice

Green Isle launch cauliflower rice, a low carb alternative to white rice

2017
Green Isle OOH Xmas Ad 2017
Frozen Is Good News Campaign

An out of home campaign to promote Green Isle’s frozen vegetables and fruit. The food information label is usually where you read the bad news, with frozen vegetables and fruit there’s only good news.

Takeaway Troll Campaign

Green Isle fight the “sure we’ll just get a takeaway” urges.
Showing Irish people that takeaways are not the only quick option when you get home tired and hungry on a weeknight.

2017
New Office Green Isle

Green Isle Moves Office

Green Isle move from Monread Rd, Naas to Beech House Naas

 

Food Waste Campaign Launched

Food Waste campaign launched, helping people reduce household food waste using more frozen food as well as following Green Isle’s simple steps to reduce food waste

2018

New Look

Getting to the goodness hasn’t changed, but our look has

2020
Green Isle Serving Up Good
Green Isle Launches ‘Serving Up Good Since 1959 Campaign’

Brought to life nationally across radio, digital and social platforms. The campaign brings together our Irish heritage, history of innovation and mission to help people eat well.

As one of Ireland’s leading food brands, we have been putting good, nutritious food on Irish dinner tables since 1959. We have a long history of making healthy eating accessible and sustainable for consumers in Ireland. From the classic side dishes of garden peas, to flavorsome stir-fry mixes, to the more modern tastes of cauliflower rice, our range make it easy to eat well. Growing up with Irish families and helping discover new tastes, our range of frozen fruit and vegetables has something for everyone to enjoy!

2021
Derval O’Rourke, brand ambassador for Green Isle Foods.Photo Joleen Cronin
Derval O’Rourke Joins As Brand Ambassador

Three-time Irish Olympian and World Champion Derval O’Rourke has joined the team as Green Isle Brand Ambassador.

2022
Perfect for lunchboxes
Green Isle Launches Fruit Snacks

To make eating better, easier, Green Isle launched an exciting, innovative, and convenient fruit snacking range.

Perfect for lunchboxes or on-the-go snacking. Made from 100% fruit.

Our Range
From the classic side dishes of garden peas and country mix, to flavorsome stir-fry mixes, and more modern tastes of cauliflower rice, tropical smoothies and even crispy oven chips, Green Isle’s range makes eating well easy.

 

Fruit and Fruit Snacks
Enjoy our range of frozen fruit perfect for smoothies, desserts and breakfast toppings or try our all NEW range of fruit snacks, perfect for lunchboxes or on the go.

Vegetables
The Green Isle range of high quality frozen vegetables are the quickest, easiest way to having a table packed with nutrition and goodness.

Green Isle Peas Feta Courgette Mint Salad
Stir fry meal
Stir Fry Mixes
The Green Isle Let’s Cook range is convenient for people who are looking to create quick and healthy dinners throughout the week.

Potato & Chips Range
From Hash Brows to Spicy Wedges and Skinny Chips, Green Isle bring you potato perfection every time!

 

Tasty Sides
From Yorkshire Puddings to crispy Onion Rings, we have sides to complete any family dinner.

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